she's the big boss of the dog agency and the founder of petcon, loni edwards, and, of course, kayso. thank you both for joining me on the show. and, loni, let me start with this, quite simply, explain to us what it is you do. how did you get started? because it's a really fascinating story. yeah, so i run the dog agency. it is the first talent management agency to focus on the pet influencer space. i fell into this world. my background was in law. i went to harvard law school, worked at a large law firm. then ijumped into the fashion space. and while running that company, i got a dog. her name was chloe. and this was back in 2013, and she quickly became one of the first—ever pet influencers. i didn't know what a pet influencer was, i was just sharing photos online with friends and family, and she started amassing this large following. brands started reaching out to work with her. we were getting packages from brands, we were being invited to events, and that's when i discovered this new emerging pet influencer world. and i was meeting other people that, just like me, fell into this